This is a group of blog posts specifically relating to marketing strategy. So if you are looking for marketing tips and ideas for your small business, make this page an RSS feed.
Over my career, in those “What do you do?” chats, it has so often been the case that people align marketing with advertising and creative, wacky ideas – and big budgets! Not so, I’m afraid. So much of marketing is about fundamental business concepts. Very logical, procedural thinking. Yes, the Read more…
More and more technology seems to be coming out that supports the idea that in the future – and possibly not so distant future, we will move from smart phones to smart glasses or ‘wearables’ as they can be referred to. The BBC reported yesterday about the ability to use Read more…
I was having a recent discussion with a client about flexible working for their business – and the marketing needs they have on a part-time, not full-time basis. I see a growing interest in this area with the people I work with – where there is a recognition that different Read more…
Pause. Think. Post. According to some new research, referring to social media usage in the UK, whereas we may have been forgiven for thinking that if we do social media, our customers will forgive small errors, that is not the case. I think many of us have assumed that social Read more…
“It’s a boy!” It is all over the news, all over the world. It was even before the baby was born. Whatever your personal views on the royals and it is quite an emotive topic that calls for strong views, they are a brand for Britain. The way I see Read more…
And the future is here now. I have mentioned it before about engaging with your customers and interacting with them. I read an article last week that I wanted to share with you all as it is very true. Marketers are constantly seeking new ways to interact with their customers/fans/user Read more…
Marketing and your brand is as much about the culture of your organisation – including internal productivity, employee education and motivation, as it is about growing your external customer base. We often hear about workplace stress and an article in the WSJ has given some suggestions about the causes and Read more…
Is the idea of ‘Crowdfunding’ going to be one that takes off and is an option as part of the funding mix, for future businesses looking for investment? Interesting article on this today about a middle eastern firm looking to get investment from ‘the crowd’ in order to grow his Read more…
Google really is up there at the moment. I have already seen 4 articles about the company this morning. A couple I thought I’d mention. Firstly, they are now adding locational and personalised advertising to Google Maps. So if you were looking at an area and had previously searched on Read more…
I know this is a rather humorous title and you would maybe not link cows’ happiness to either marketing or your business! But I read this article – farmers in the UK have been particularly hard hit recently, by the impact of weather, costs of raw materials and the economic Read more…