This is a group of blog posts specifically relating to marketing strategy. So if you are looking for marketing tips and ideas for your small business, make this page an RSS feed.
The Forrester Marketing Forum in the US has provided some interesting insights, covered by an article in Forbes. One of the very interesting points that was raised was around planning your marketing around your customer and not your internal organisational plans. I have always believed this as at the centre Read more…
I hear many people in business pondering what they should do about social media. I used to run a team where I had some people who looked at our social media. Like all types of marketing activity, you need to know what works for your audience. I read an article Read more…
According to Business Insider small businesses are key to economic recovery, with small businesses (being referred to as with 500 employees or less) contributing to the most hiring. And yet the bigger businesses are the ones with the biggest clout politically. I expect the same is similar in Europe. From the left Read more…