I have been busy over the last couple of years, working with customers of different sizes and sectors. It having apparently been ‘midsummer’ on Sunday (or has it really started in the UK?), I thought I’d reflect on the last 6 months and beyond. I was also interviewed in a Read more…
As a marketeer, I like to keep up-to-date on latest trends and how they impact marketing. One that I find interesting is the idea of a ‘Third Space’ that has been evolving, as per Marketing. We are used to the idea that over the past 10 years, work has started Read more…
Many of us may have been looking at the internet generation as they grow up and been wondering what the impact will be, when they become the buyers in the companies we are selling to or the people we sell directly to. Each generation has had its own trends – Read more…
So, as you start looking towards 2014, how inclusive is ‘mobile’ as part of you marketing plans? I think until now, many of us have considered ‘mobile’ to be an after-thought – of “Oh yes, we should make sure the website can be read on mobile devices.” Or maybe it Read more…
More and more technology seems to be coming out that supports the idea that in the future – and possibly not so distant future, we will move from smart phones to smart glasses or ‘wearables’ as they can be referred to. The BBC reported yesterday about the ability to use Read more…
As many of the people reading my blog are involved in small businesses and often founders, I thought I’d draw your attention to the topic of ‘Founderitis’ – a serious ‘illness’ associated with certain symptoms which even those not in small businesses will recognise. Some of the symptoms are the Read more…
I was having a recent discussion with a client about flexible working for their business – and the marketing needs they have on a part-time, not full-time basis. I see a growing interest in this area with the people I work with – where there is a recognition that different Read more…
Pause. Think. Post. According to some new research, referring to social media usage in the UK, whereas we may have been forgiven for thinking that if we do social media, our customers will forgive small errors, that is not the case. I think many of us have assumed that social Read more…
Marketing and your brand is as much about the culture of your organisation – including internal productivity, employee education and motivation, as it is about growing your external customer base. We often hear about workplace stress and an article in the WSJ has given some suggestions about the causes and Read more…
Is the idea of ‘Crowdfunding’ going to be one that takes off and is an option as part of the funding mix, for future businesses looking for investment? Interesting article on this today about a middle eastern firm looking to get investment from ‘the crowd’ in order to grow his Read more…