I have been working as a freelancer/contractor for over 8 years now. One of the main reasons for working this way, was to give myself the freedom to determine how and where I worked, which many companies did not provide. I have stipulated with clients that I work from home Read more…
As a marketeer, I like to keep up-to-date on latest trends and how they impact marketing. One that I find interesting is the idea of a ‘Third Space’ that has been evolving, as per Marketing. We are used to the idea that over the past 10 years, work has started Read more…
More and more technology seems to be coming out that supports the idea that in the future – and possibly not so distant future, we will move from smart phones to smart glasses or ‘wearables’ as they can be referred to. The BBC reported yesterday about the ability to use Read more…
Pause. Think. Post. According to some new research, referring to social media usage in the UK, whereas we may have been forgiven for thinking that if we do social media, our customers will forgive small errors, that is not the case. I think many of us have assumed that social Read more…
Google really is up there at the moment. I have already seen 4 articles about the company this morning. A couple I thought I’d mention. Firstly, they are now adding locational and personalised advertising to Google Maps. So if you were looking at an area and had previously searched on Read more…
This is a very sensitive but relevant topic that has come up in the news recently. Google, being Google is the first to launch a tool to determine what happens to your digital data after you die. Interesting timing after in the UK yesterday, there was a lot of discussion Read more…
The answer is China (Courtesy of Internet World Stats). In the year 2000 it had only 22.5 million users and as the figures for last year show, it is at 538 million. And yet its penetration is only 40%. The US in contrast has 245 million users but is at Read more…
Have any of you heard about the Google ‘Glass’? They have been talking about them for a while but they came out in February and of course with new technology like this, there are always questions about how they will impact us and society. Put simply, you can look through the Read more…