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# Freelance Product Marketing

Simplifying technology for your customers

## Posts

- [Covid, Remote Working and Reducing Barriers](http://sophiehurst.com/covid-remote-working-and-reducing-barriers/)
- [How Can Part-time Marketing Help the Modern Economy?](http://sophiehurst.com/how-can-part-time-marketing-help-the-modern-economy/)
- [Marketing Takes Time - Why to be Patient with Marketing and Product Launches](http://sophiehurst.com/marketing-takes-time-why-to-be-patient-with-marketing-and-product-launches/)
- [Midsummer Reflections on Marketing in a Small Business](http://sophiehurst.com/midsummer-reflections-on-marketing-in-a-small-business/)
- [Highlighting the Value of Your Business through Focused Marketing](http://sophiehurst.com/highlighting-the-value-of-your-business-through-focused-marketing/) - Where do you start when marketing a new product or company as a small business? This blog highlights some of the things we did when launching Kalkuli SC4W
- ['The Third Space' - A Bit at Work, a Bit not at Work and How We Embrace it](http://sophiehurst.com/the-third-space-a-bit-at-work-a-bit-not-at-work-and-how-we-embrace-it/) - Understanding the 'Third State' of being always a bit at work, a bit not at work and how we need to consider that from a marketing perspective.
- [A Report Confirms: Without Research and the Right Message, Marketing Fails to Drive Sales](http://sophiehurst.com/a-report-confirms-without-research-and-the-right-message-marketing-fails-to-drive-sales/) - This blog highlights a recent report that confirms 71% of marketing is not driving sales because not enough time and effort is put into researching and creating the right message and content
- [Freedom and Flexibility for a 'Commitment-Phobic' Generation of Millenials](http://sophiehurst.com/freedom-and-flexibility-for-a-commitment-phobic-generation-of-millenials/) - This blog looks at how small to medium businesses can be thinking about their brand and offerings for a 'Commitment-phobic' generation
- [Are You Measuring Marketing Success?](http://sophiehurst.com/are-you-measuring-marketing-success/) - Too often, businesses don't measure the success of their marketing. Spending time on analysis is important. This blog looks at some simple pointers to help you do so.
- [Is Mobile Part of your 2014 Marketing Plans - or still an After-thought?](http://sophiehurst.com/is-mobile-part-of-your-2014-marketing-plans-or-still-an-after-thought/) - To many of us, the speed and impact of mobile device usage has been fast. This blog gets you thinking about how you, in your small business, can start to think about how you can include mobile as part of your strategy for next year.
- [Remember, Remember to Focus on the Customer in your Marketing](http://sophiehurst.com/remember-remember-to-focus-on-the-customer-in-your-marketing/) - Too often we get caught up in how cool and 'sexy' a product is and forget where the customer fits in to it all. This short blog reminds of the basics and remembering our customers when planning our marketing activity.
- [What is Marketing? Where Should I Start in Marketing my Business?  ](http://sophiehurst.com/what-is-marketing-where-should-i-start-in-marketing-my-business/) - A blog and some simple vidprezes to explain what marketing is and is not. To help small to medium business owners think about some of the fundamental concepts of marketing.
- [Smart Phones to Smart Glasses to Smart Marketing?](http://sophiehurst.com/smart-phones-to-smart-glasses-to-smart-marketing/) - Is the future of marketing strategy, that we will be able to customise the experience based on what people see through smart glasses? This blog looks at the development of 'wearables' or 'smart glasses'.
- [The Future of Marketing is Collaborative, not Noisy](http://sophiehurst.com/the-future-of-marketing-is-collaborative-with-customers-not-noisy-2/) - Marketing is about collaborating with customers, not just sending them messages and who shouts loudest. Read this blog to find out more.
- [Love or Hate the Royal Family, they are a Brand for Britain](http://sophiehurst.com/love-or-hate-the-royal-family-they-are-a-brand-for-britain/) - The Royal Family is a brand that represents Britain. It is a positive example of branding tradition and stability in a modern era.
- [If You're Doing Social Media, Make it Correct. If Not, the UK Audience Won't Forgive You! ](http://sophiehurst.com/if-youre-doing-social-media-make-it-correct-if-not-the-uk-audience-wont-forgive-you/) - This blog discusses the importance of social media as part of your marketing mix and how you should treat the words you choose with the same respect as your other marketing activity.
- [Are You or Your Colleagues a Victim of Founderitis? And What to do if You Are!](http://sophiehurst.com/are-you-or-your-colleagues-a-victim-of-founderitis-and-what-to-do-if-you-are/) - Tips for if you are a start-up business evolving into growth, how to treat the illness of 'founderitis'. Evolve your leadership to grow the business
- [Is the Way we Work Changing Radically? A Future of Less Full-time, In-House Employees?](http://sophiehurst.com/is-the-way-we-work-changing-radically-a-future-of-less-full-time-in-house-employees/) - The way we work could be changing radically. A shift from in-house employees, to more part-time and outsourced project based work on key strategic priorities. Harvard and Forbes both point to it happening.
- [Workplace Stress 'Hammers' the Bottom Line - Building Your Brand Starts with Internal Culture](http://sophiehurst.com/workplace-stress-hammers-the-bottom-line-building-your-brand-starts-with-internal-culture/) - Workplace Stress 'Hammers' the Bottom Line - Building Your Brand Starts with Internal Culture
- [Transparency and 'Crowdfunding' as a Way to Grow Businesses](http://sophiehurst.com/transparency-and-crowdfunding-as-a-way-to-grow-businesses/) - A new idea of 'crowdfunding' in order to get investment for small businesses. What this concept says about transparency and connecting with your customers.
- [Google Advertising on Maps, Apps for Google Glasses and the Future of Computing](http://sophiehurst.com/google-advertising-on-maps-and-apps-for-google-glasses-and-the-future-of-computing/) - Article about personalisation and targeting and how you need to do that in your business. Also looking at trends with Google glasses and the apps that will be built for them.
- [Reach - Depth - Relationship as a Way of Focusing Your Marketing](http://sophiehurst.com/reach-depth-relationship-as-a-way-of-focusing-your-marketing/) - Reach - Depth - Relationship as a Way of Focusing Your Marketing
- [Tracking Cows to Make them Happy - Are you Improving the Productivity of Existing Assets?](http://sophiehurst.com/tracking-cows-to-make-them-happy-are-you-improving-the-productivity-of-existing-assets/) - Improving productivity through using your existing assets - your employees and existing customers
- [Social Media and Small to Medium Businesses - How Much of it Should We Do?](http://sophiehurst.com/social-media-and-small-businesses-how-much-of-it-should-we-do/) - Social Media and Small Businesses - How Much of it Should We Do? It all comes back to knowing your audience and where they look for you.
- [What Happens to our Digital Personas After we Die?](http://sophiehurst.com/what-happens-to-our-digital-personas-after-we-die/) - What Happens to our Digital Personas After we Die? What happens to all this information gathered about us?
- [Google Glasses - Privacy or Freedom?](http://sophiehurst.com/google-glasses-privacy-or-freedom/) - Google glasses - do they infringe our privacy or are they necessary for freedom?
- [In the US, Small Businesses are Key to Recovery and Example of a Small Business’ Crazy Pig Marketing Ideas](http://sophiehurst.com/slider-post-example/) - In the US, Small Businesses are Key to Recovery
- [Which Country is the Biggest Internet User and is the Internet Democratising China?](http://sophiehurst.com/which-country-is-the-biggest-internet-user-and-is-the-internet-democratising-china/) - Which Country is the Biggest Internet User and is the Internet Democratising China?

## Pages

- [Sophie Hurst Homepage](http://sophiehurst.com/) - Sophie Hurst - Freelance or interim product marketing, part-time product marketing director

## Categories

- [Marketing](http://sophiehurst.com/category/marketing/)
- [Technology Trends](http://sophiehurst.com/category/technology/)
- [Small to Medium Business Trends](http://sophiehurst.com/category/business-trends/)

## Tags

- [Google glasses](http://sophiehurst.com/tag/google-glasses/)
- [technology trends](http://sophiehurst.com/tag/technology-trends/)
- [privacy versus freedom](http://sophiehurst.com/tag/privacy-versus-freedom/)
- [marketing trends](http://sophiehurst.com/tag/marketing-trends/)
- [reaching customers](http://sophiehurst.com/tag/reaching-customers/)
- [building relationships with customers](http://sophiehurst.com/tag/building-relationships-with-customers/)
- [social media and small businesses](http://sophiehurst.com/tag/social-media-and-small-businesses/)
- [social media strategy for business](http://sophiehurst.com/tag/social-media-strategy-for-business/)
- [what social media should I do](http://sophiehurst.com/tag/what-social-media-should-i-do/)
- [biggest internet users](http://sophiehurst.com/tag/biggest-internet-users/)
- [internet and china](http://sophiehurst.com/tag/internet-and-china/)
- [Small business and economic recovery](http://sophiehurst.com/tag/small-business-and-economic-recovery/)
- [Creative marketing ideas](http://sophiehurst.com/tag/creative-marketing-ideas/)
- [Improving productivity](http://sophiehurst.com/tag/improving-productivity/)
- [Getting more out of existing assets - customers and employees](http://sophiehurst.com/tag/getting-more-out-of-existing-assets-customers-and-employees/)
- [crowdfunding](http://sophiehurst.com/tag/crowdfunding/)
- [openness](http://sophiehurst.com/tag/openness/)
- [bonding wih customers](http://sophiehurst.com/tag/bonding-wih-customers/)
- [transparency](http://sophiehurst.com/tag/transparency/)
- [Building brand](http://sophiehurst.com/tag/building-brand/)
- [Building Internal Cultures](http://sophiehurst.com/tag/building-internal-cultures/)
- [Small business trends; Start-ups; Leadership in Business](http://sophiehurst.com/tag/small-business-trends-start-ups-leadership-in-business/)
- [part-time marketing](http://sophiehurst.com/tag/part-time-marketing/)